Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . This isn’t an unfair expectation.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

PathFactory

JULY 11, 2022

Below are five areas that B2B marketers should be focusing on right now to improve the performance of their B2B content and campaigns and ensure they support opportunity creation and deal acceleration. Once you have a content inventory cataloged, analyze it to understand where you have the most egregious gaps in supporting critical scenarios.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Kapost

OCTOBER 31, 2016

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Many even offer live brand monitoring functionality, making it easy to engage with potential customers as-and-when they’re talking about your company.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48