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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. This lead qualification is a major problem for many B2B organizations. Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach.

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Integrated Social Media Tracking Using Marketing Automation - Modern B2B Marketing , July 28, 2009. Social media’s impact on web forms and landing pages - B2B Lead Generation Blog , July 24, 2009. July 23, 2009.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. The Contributors.