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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. But social is clearly growing fast and has great potential. Results are summarized in the table below. .

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 4) Marketing Automation. Example: Marketo. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos. Example: HootSuite.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

How will the Salesforce/Jigsaw acquisition change the B2B industry? Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?