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PODCAST: Deep Dive Into Data

DealSignal

I think that the one that’s more tried and true…you know, my dad was a doctor… I think the best situation for someone wanting your product is when they are in the emergency room, right? They were selling to executives and then they pivoted to selling to what they call practitioners; the more hands-on people who were trying products.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.