WebMarketCentral

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Marketing automation" is a misleading term.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.