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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? movement harshly declare that proactive targeting and prospecting for new business is dead. If inbound marketing was a magic bullet and perfect panacea for creating demand, then we could stop proactively pursuing target accounts.

Lead Ranking 149
Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149
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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

JULY 9, 2015

Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Miller compares marketing automation to fishing with a net and account based marketing automation to fishing with a spear. Why did we ask? And sales is sick of it. Here's the problem.

Lead Ranking 120
Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120
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