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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?