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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CASL covers email, texts, instant messages, and automated cell phone messages sent to computers and phones in Canada. CPC: Cost-per-Click (See PPC). WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more of the details here. CLV: Customer Lifetime Value (See LTV). Learn more here.