B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.
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