Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. This is the first of two posts that will look at how to improve conversion rates to get more value from each click.
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