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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

If you’re just getting started on your search, start with Marketo , InfusionSoft and HubSpot. These three marketing software options are popular for good reason and may be exactly what you’re looking for while building your marketing toolkit. What are some good CRMs to consider?