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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Consider opt-in, unsubscribe, and bounce processing. Lead Management Features.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. – generating leads for a specific campaign. Value proposition – an irresistible offer. Interactive content – to maximize traffic and qualified leads.