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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Having an auto-responder is better than nothing, but a very personal message that relates to the thing that they just asked about or the things they’ve done is going to get you better results. We look at Marketo and Eloqua and others that have been in this space, and really created new sub-categories in industry.