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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

These notes can help you draft functional specs for implementation – a road map for kicking off and documentation for once it’s up. Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff. Once you have a few projects complete, continue to take it slow.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Who will write and edit the document? Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. You don’t have to be a professional writer to develop an effective offer. Focus on these and in time, you’ll have developed a persuasive document.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

You can create eye-catching and effective forms without any technical knowledge. A/B Testing: Test different variations of your campaigns to find the most effective ones. Utilizing this partial information, you can effectively nurture leads by sending follow-up emails for abandoned carts , leading to increased conversions.

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Lead Nurturing for Software Trials

LeadSloth

You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. Tip 2: Make Product Adoption Your #1 Goal. Tip 6: Experiment.