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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

However, this doesn't mean they will not become a viable lead at some point. Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. Sales and marketing is a process.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

However, this doesn't mean they will not become a viable lead at some point. Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. Sales and marketing is a process.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

However, this doesn't mean they will not become a viable lead at some point. Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. Sales and marketing is a process.