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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

Share your blog posts, company culture, case studies, customer stories, and more, but do not always include a hard sell. You can trigger auto-responders once a person fills out a form or trigger a drip campaign when they are added to a group within your database. Auto-responders. Drip campaigns.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process. Email Marketing & Online Marketing. Consider opt-in, unsubscribe, and bounce processing.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

Whether you're segmenting lists based on behaviors such as opens, clicks, and downloads (or lack thereof); on stage in the sales cycle; or on more specific demographic data, the bottom line is that segmentation is a huge factor in establishing relevance. Segment Lists to Match Your Priorities.