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B2B Marketing Fast Fixes

WebMarketCentral

In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Make sure your auto-responder email is engaging and interactive.

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Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]

Hubspot

The barrier to entry from the days of traditional media is no longer there. A dear sir or ma'am is not only going to make their eyes roll and the pitch fail, and, more likely than not, book you a one way ticket to the spam filter. Be warned it isn’t super scalable but it can be an invaluable way to start those conversations.