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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features.

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CRM and marketing automation: The challenges and benefits of integration

Martech

This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. Improved lead management CRM integration enables seamless transfer of lead data between sales and your marketing team, ensuring your leads are properly nurtured and receive the correct follow up.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries.