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How to avoid the martech black hole and ride the crest of change

Martech

the failure rate of digital transformation projects is between 70% and 95%. Some studies have estimated shadow IT in organizations at 30-50%. You’re not alone if you’re as confused as a goat on an astroturf right now. A Forbes article earlier this year said that per McKinsey, BCG, KPMG and Bain & Co.,