How to avoid the martech black hole and ride the crest of change
Martech
NOVEMBER 1, 2022
Although budget dollars appear to have flowed freely during the height of the pandemic, those marketers might be in for a bit of a rude awakening. . Dig deeper: B2B marketing budgets stalled out in 2022. After all, the marketing cost center is pure overhead, they say. Where’s Don Draper when you need him?
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