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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software makes it easy to segment your customer list—based on which product(s) they own, geography, industry segment, or other factors—so that you can not only stay in touch with them, but consistently send them relevant information. Auto-responders. A/B testing tool. Social media integration. Interactive emails.

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How-to Turn Your Physical Events into Webinars

ActiveDEMAND

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. For this article, we’ll focus on the administration part of running a webinar. Pre-Work prior to Webinar date being finalized.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. Lead scoring should be done using a combination of BANT (Budget, Authority, Need and Timeframe) and behavioral information (site interactions). That is good advice and it is a proven tactic for inbound marketing.

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Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM. Originally posted on CustomerThink.

CRM 40
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Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM. Originally posted on CustomerThink.

CRM 40
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Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM. Originally posted on CustomerThink.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

I recently read an interesting article by Charlie Brown in the Harvard Business Review called, “Too Many Executives are Missing the Most Important Part of CRM.” Obtain, store, and access both demographic and behavioral data for all of your contacts. Putting the R back in CRM. Originally posted on CustomerThink.

CRM 40