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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

Enterprise Management 234
Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234
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Most Popular Multivariate Testing Tools in 2021

Convert

SEPTEMBER 8, 2021

Pros: AI and ML built into the optimization Run unlimited experiments Clean and easy-to-use user interface Easy to set up and preview tests Dynamic Widgets Multiple integrations Extensive analytics reports Wide range of targeting options available, along with personalization Reliable customer support Pricing is mid-range. Bayesian.

Multivariate analysis 52
Multivariate analysis Marketing Automation Services Tools A/B testing 52
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