Analytics Marketing Leads netFactor Process 
WebMarketCentral
DECEMBER 8, 2008
One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Critics of these services refer to them as "spyware," though that term isn't really fair.
Online Marketing Institute
JULY 31, 2009
There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.
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