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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here. Among other stuff.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

By taking control of her company’s site, she’s increased their traffic from 1,000 hits a month to 15,000/month , and sees hundreds of more leads coming in than before. Now that she manages her own site, she’s getting the same things done in less than an hour. 2) Between You and Your Customer. 3) Personalize with relevant content.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Kevin Joyce , CMO, Market2Lead. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).