LeadSloth
JANUARY 12, 2010
The need for new analytical skills. Kevin Joyce , CMO, Market2Lead. Therefore, their lead generation and nurturing programs often focus only on email and web channels. These are the trends that are mentioned most often: Improved ROI & Reporting. Integration of Social Media, Inbound Marketing and Marketing Automation.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
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