Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Each of those three tasks has several subtasks. The following table shows what I found when I did this analysis.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. If your ideas are big, the content follows and everything falls in place. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150