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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Critics of these services refer to them as "spyware," though that term isn't really fair.

OpenTracker 20
OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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