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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do.

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Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing

Hubspot

He also mentions the need to develop a framework for tracking the right data and tying your analytics to your intent. Connect with HubSpot : Marketing Takeaway: Always measure your marketing programs , but make sure your first taking steps to ensure you're focusing on the appropriate data.