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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services.