Remove Analytics Remove Document Remove iHance Remove Tools

Trending Sources

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc. Would love to get your $.02.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Exciting times.

B2B 0