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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 8, 2011 [Analytics, Display] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.
| | DIGITAL BODY LANGUAGE
DECEMBER 13, 2010 [Analytics, Display] Four Interesting Trends from Dreamforce
This was not new, but in each conversation with these providers, including Vitrium , ReadyTalk , iLinc , and more, their focus was on how the use of that communication tool by a buyer can provide rich insight into a buyers intentions. With that possibility, revenue analytics jumps to the forefront as an extremely hot area. 2011 will be an exciting year indeed.
DECEMBER 8, 2011 | CUSTOMER EXPERIENCE MATRIX
[Analytics, Display] Social Media Features in Marketing Automation Systems: Who Does What?
DECEMBER 13, 2010 | DIGITAL BODY LANGUAGE
[Analytics, Display] Four Interesting Trends from Dreamforce