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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 8, 2011 [Analytics, Display] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.
| | DIGITAL BODY LANGUAGE
DECEMBER 13, 2010 [Analytics, Display] Four Interesting Trends from Dreamforce
Salesforce.com has clearly made a significant investment in this area with their acquisition of (and deep integration of) Jigsaw as a data cloud, but folks like Hoovers , D&B , and StrikeIron were very present on the show floor with data sourcing, append, and cleansing services. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
DECEMBER 8, 2011 | CUSTOMER EXPERIENCE MATRIX
[Analytics, Display] Social Media Features in Marketing Automation Systems: Who Does What?
DECEMBER 13, 2010 | DIGITAL BODY LANGUAGE
[Analytics, Display] Four Interesting Trends from Dreamforce
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