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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 8, 2011 Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.
| | DIGITAL BODY LANGUAGE
DECEMBER 13, 2010 Four Interesting Trends from Dreamforce
Salesforce.com has clearly made a significant investment in this area with their acquisition of (and deep integration of) Jigsaw as a data cloud, but folks like Hoovers , D&B , and StrikeIron were very present on the show floor with data sourcing, append, and cleansing services. With that possibility, revenue analytics jumps to the forefront as an extremely hot area.
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