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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.

Four Interesting Trends from Dreamforce

Digital Body Language

This was not new, but in each conversation with these providers, including Vitrium , ReadyTalk , iLinc , and more, their focus was on how the use of that communication tool by a buyer can provide rich insight into a buyers intentions. With that possibility, revenue analytics jumps to the forefront as an extremely hot area. 2011 will be an exciting year indeed.