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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900. 2) HubSpot.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. Robust analytics and reporting features that collect, analyze, and monitor campaign data and make it accessible (and actionable) to multiple teams. This software is not for the faint of heart.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Our customers get account-level analytics,” explained Vajre. Terminus’ current clients span all sizes and industries, from SMBs to mid-market to enterprise organizations.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis.

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16 marketing automation platforms your organization should consider

Martech

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Targeted, personalized display ads. Oracle Eloqua. Product overview.