Remove Analytics Remove Disintermediation Remove InsideView Remove Leads
article thumbnail

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

“The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). Chief Marketing Officer at InsideView, Author.