Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
“The term ‘Account-based’ is a leading contender for 2016’s phrase of the year. Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). Chief Marketing Officer at InsideView, Author.
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