article thumbnail

The 10 most fascinating people in B2B marketing in 2016

Biznology

When asked about her proudest career moment, she doesn’t talk about having built the very first B2B database for a hotel chain ( Hyatt ) when she was 28, or having been named Chicago’s Direct Marketer of the Year. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. How satisfying.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40