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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

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The 4 Types of Content Metrics That Matter

Convince & Convert

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like.

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20+ Cool Social Media and Web Tools

Webbiquity

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? An online video editor than enables you to mix videos footage, images and soundtracks and add effects to create standard or high-definition online videos. Twitter) and social content sharing sites. Your first video is free.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us