Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 27, 2010

If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). But “control&# is tricky in the social media world.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 31, 2011

20 ways to increase the number of your followers on Twitter by Web SEO Analytics. As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. These are direct marketing nirvana numbers,&# Daniel Flamberg dissects research to isolate the seven most common uses of Twitter. Related Post.

Twitter 100

Twitter Tools Tips Best Practices 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Facebook Sales Management 40