41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .
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