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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Jon Miller is the CPO at Demandbase.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Google Analytics. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. SMB Video Marketing Guide (Vidyard).

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Top SEO Tools for Startups Mangools Moz Ahrefs Alexa.com Google Analytics Screaming Frog Put Video to Work for Your Startup Get the free video tool designed for startups Sign Up Free 3. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.