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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." Pricing starts at about $300 per month. Based in the U.K.,

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