PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Directive Agency

FEBRUARY 4, 2022

Marketing Operations also usually owns the reporting and analytical function within marketing. Those four are Hubspot, Marketo, Pardot and Eloqua. There are two big players in this space; Outreach and Salesloft. Revenue Operations is all of the above, but it expands its role in the funnel. And a number of these entries as well.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

MARCH 10, 2020

Engage those accounts with relevant content and outreach. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. For this reason, you'll likely need data analytics tools such as: Databox.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

MARCH 26, 2021

Determine the success of your outreach efforts . Examples: Marketo , Pardot , Oracle Eloqua. Marketing automation providers vary in the services they offer alongside email marketing—often including basic campaign management, landing page customization, data and analytics, and even posting on social media channels.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Heinz Marketing

JULY 18, 2021

Google Analytics: Check Pageview. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. Salesforce, Pipedrive, Dynamics, Outreach, SalesLoft. Bizible, Google Analytics, InsightSquared, Tableau, SEMRush, Full Circle Insights, Moz. Lead Data Mapping. Web Page is Up.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Processes , at Small Forward, penetrating the defense and always driving for the score.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78