article thumbnail

From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

You can use these platforms to create targeted email campaigns based on lead behavior, demographics, and other criteria, and measure the effectiveness of your campaigns using advanced analytics tools. There are several tools available for tracking email marketing metrics, including Google Analytics, Mailchimp, and Hubspot.

article thumbnail

B2B Marketing Trends to Master in 2024

DealSignal

B2B marketing is unique in that it requires a more targeted approach, and companies such as VidMob and Memorable use creative analytics to ensure that their investments in creative assets yield meaningful results. Utilizing first-party data is key for both B2C and B2B marketers, as it allows them to pinpoint key audiences with accuracy. .”

article thumbnail

B2B Marketing Trends to Master in 2023

DealSignal

B2B marketing is unique in that it requires a more targeted approach, and companies such as VidMob and Memorable use creative analytics to ensure that their investments in creative assets yield meaningful results. Utilizing first-party data is key for both B2C and B2B marketers, as it allows them to pinpoint key audiences with accuracy. .”