article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Reverse IP look up appears to be the new thing here.

article thumbnail

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

There is certainly some overlap: “execution” in marketing automation typically includes nearly all the demand generation functions except for landing pages and Web content management. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.