Analytics, Database Marketing, Digital Asset Management and Purchase

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Analytics

Database Marketing

Digital Asset Management

Purchase

Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. In fact, the only customer-facing technology Adobe offers is Web site management.

Enterprise Management

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services

MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management

Resource Management Digital Asset Management Enterprise Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Webinars

Stay Connected