Heinz Marketing

AUGUST 5, 2021

Deliver relevant experiences with website personalization to increase engagement and interaction. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

By focusing on the fields that matter to you and applying full attention to that process, you will ensure you have the right quality of data to drive your reporting. . Data hygiene is key. Data normalization is also part of this–keep your data field values consistent to ensure your targeting is precise.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Renewed focus on data quality. While it is essential for marketing to know what it got in return for a given investment, it’s equally important to take advantage of the power of analytics to define what works, what doesn’t and what actions need to be taken as a result.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100