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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. When I don't yet have a field marketing team, each of my functional leaders is accountable to a sales division, and each sales leader works with one marketing leader. Jostle | Director of Growth Marketing. . .