Marketing Automation Trends for 2010
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. Renewed focus on data quality. Steve Woods , CTO, Eloqua. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations. Steve Woods, CTO, Eloqua ( @stevewoods ). Creation of buyer-centric content.
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