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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.

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10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

Find your ideal accounts and decision-makers, map the data to your CRM fields and push the data you need directly into the CRM. You can even de-dupe records before pushing them. CRM automation can involve data input and contact records updated after every interaction, as well as: Follow-ups . Campaign analytics.