Marketing Automation Trends for 2010
LeadSloth
JANUARY 12, 2010
The need for new analytical skills. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Matthew Quinlan , VP Field Operations, Loopfuse. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Creation of buyer-centric content. Renewed focus on data quality.
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