Tomorrow People

APRIL 12, 2013

Real Analytics. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Real Analytics. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Lead Liaison

APRIL 1, 2019

An enhanced CRM/Marketing automation connector allows for deeper integrations. Our new Sales Dashboard is full of rich analytics. Plus, we’ve added over 10 new capabilities to our event lead management solution, GoExhibit!™. Previously, only limited fields could be mapped from Lead Liaison to external systems.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." It's also fully integrated with Salesforce.com. Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

DECEMBER 29, 2009

Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited. The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120