Analytics CPL CTR WOM 
Hubspot
JUNE 19, 2014
CPL: Cost-per-Lead. CTR: Clickthrough Rate. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).
Hubspot
MARCH 10, 2016
2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM). 16) Closed-Loop Marketing.
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